CVC 60/40 Cotton/Polyester Fleece 240g  UNISEX
 
Wisconsin became a state in 1848, and ever since, drinking has been more than just a pastime — it’s a pillar of our culture. This phrase isn’t just about alcohol. It’s about heritage, identity, and camaraderie.
Wisconsinites are proud of their beer halls, supper clubs, Old Fashioneds, tailgates, and hometown taverns. We’re not just drinking — we’re celebrating. From Milwaukee’s brewing legacy to the neighborhood bar where your grandpa watched the Packers every Sunday, drinking is woven into how we connect, unwind, and show hospitality.
“Outdrinking Your State Since 1848” is a little brag, a little banter, and a lot of pride. It’s the friendly competition when Illinois folks cross the border and can’t keep up. It’s surviving a snowstorm with a case of Spotted Cow. It’s having a Bloody Mary with half a meal stacked on top. It’s knowing your bartender by name before you know your neighbor.
This phrase means we’ve been doing it our way, and better than the rest, since day one.