CVC 60/40 Cotton/Polyester Fleece 240g UNISEX
 
To a Wisconsinite, "Wake N Lake" isn’t just a catchy phrase — it’s a way of life. It means:
1. Early mornings on the water – Whether it's casting a line at sunrise, jumping on the boat for a peaceful cruise, or watching the fog lift off the lake, those quiet morning hours are sacred. It’s a rhythm that’s deeply familiar across generations.
2. Lake culture runs deep – Wisconsin has over 15,000 lakes. From the Northwoods to the Driftless Area, weekends "up north" or at the family cabin are central to life here. “Wake N Lake” taps into that strong emotional connection — memories of summer mornings with family, the smell of the water, and the first splash of the day.
3. A mindset – “Wake N Lake” is about freedom, simplicity, and joy. It says you know how to start the day right: not with stress, but with nature, water, and a little adventure.
It’s more than a shirt — it’s a badge of identity for anyone who feels at home where the water meets the woods.